in Entrepreneur Radar

Alex recently introduced “the Homer” as a concept where features aka bells and whistles are more important than actual customer value (www.kassenzone.de) . Jochen picked up the topic in his blog as well (http://www.excitingcommerce.de/2012/09/der-homer.html). He is even asking for “The Homer of the Week” to show that this is unfortunately not a rare event.

For me this is also extremely relevant while managing a start-up from a financial perspective – instituting wonderful time tracking, controlling and analysis tools too often focuses on finding the perfect tool and not getting the best results. For a start-up, or for that matter for any company, any internal system should always be carefully looked at to see whether it adds real value or is just a wonderful “Homer” for the project team, management and other stakeholders.

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