DIGITAL ENTREPRENEUR HAMBURG

Strategy Archive

Mittwoch

9

August 2017

2

COMMENTS

Amazon/Rossmann: wer profitiert mehr davon?

Written by , Posted in Kaufmann

Über die Digitalkaufmann Whatsapp Gruppe bekomme ich, neben spannenden Diskussionen, auch immer wieder Gedankenanstöße für neue Artikel. Daher ein Danke an Digitalkaufmann-Whatsapp-Mitglied 0160 886XXXX und die Fragestellung „Amazon/Rossmann: wer profitiert mehr davon“? Das ist eine sehr interessante Frage, da der deutsche Einzelhandel ja grade mehr von sich reden macht, wenn es darum geht seine Parkplatzflächen optimal zu monetarisieren. Steigbügelhalter für Amazons Logistik zu sein wird aber hoffentlich nicht das Endziel dieser Initiative sein.

Dienstag

18

November 2014

0

COMMENTS

Digitalisierung = Zentralisierung – wie sollen Konzerne agieren?

Written by , Posted in Kaufmann

Vor einiger Zeit habe ich einen spannenden Artikel von Johnson & Johnson als Veröffentlichung bei McKinsey gelesen. Hier beschreibt die Autorin, Gail Horwood – VP of worldwide digital strategy bei Johnson & Johnson – ihre Erfahrung bei der „Digitalisierung“ eines dezentral aufgestellten Konzerns. Ihre Erfahrungen überschneiden sich sehr mit den täglichen Problemen, die wir bei eTribes sehen. Viele Konzerne mit einem Brand Portfolio haben über Jahrzehnte einen internen „Wettbewerb“ zwischen den Brands entwickelt.

Montag

10

November 2014

0

COMMENTS

Digital Commerce Day – Konferenz & Netzwerk für Handel, Hersteller und Marken

Written by , Posted in Events

Am 30. April 2015 findet der Digital Commerce Day (DCD) zum zweiten Mal im ehemaligen Hauptzollamt in der Hamburger Speicherstadt statt. Alexander hat bereits bei Kassenzone.de über die genaue Motivation für dieses Konferenzformat geschrieben.  Aus der Sicht eines Digitalkaufmanns macht es aber ebenfalls viel Sinn.

Montag

12

August 2013

0

COMMENTS

B2B and start-ups: a love story!

Written by , Posted in Strategie

Earlier this summer I faced Deutsche Bahn and a delayed train + no internet + no phone connection while traveling to Berlin to attend the Uber B2B conference. Great to see how many start-ups are looking to go beyond the classical B2C mass market and to clearly focus their business model on B2B products and services. It was quite an eye opener that during the opening speech the organizer actually felt the need to stress that start-ups should be looking for B2B ideas. Even in over-hyped Berlin it should occur to founders to look beyond the often over reported B2C ideas and focus on the sector where the real money is – B2B continues to be a much better sector to start a business. Ticket sizes will in general be much higher and marketing  – especially in a B2B niche – is not reliant on ever more competitive online marketing tools. Keep thinking B2B and look for new opportunities here!

Montag

15

April 2013

3

COMMENTS

What to do with all this liquidity…?

Written by , Posted in Strategie

Encouraged by Alexander Graf and his critical analysis of the current digital environment I asked myself why so many irrational business seem to get an almost unlimited amount of funding. In Germany there is always Zalando as a great example of this trend. The business is so far not profitable and investments that by now are topping over a billion Euros will never be recovered but international money is being thrown at Rocket Internet with an ever increasing speed. Its business model is not closely examined and investors push new capital into the firm without even asking some of the most basic due diligence questions. Is it really a plan to buy up the fashion market and pray that your proprietary brands and size will eventually lead you to break even? How are logistics organized behind the shiny technology and TV commercials?  Why is there such an irrational rush to throw more money at these kind of businesses? Since we are now starting to talk about investments going into the billions I am going to take a macro economic perspective to create a possible explanation. Due to the current monetary crisis money has been pumped into our economic environment – […]

Donnerstag

27

September 2012

1

COMMENTS

Preemptive obedience … or focusing on the right thing at the right time…

Written by , Posted in Allgemein

I just had a very interesting discussion with one of our CEOs. In essence it involved a heated debate on what to do with substantial accumulated funds of one of our portfolio businesses. Invest, save or distribute to shareholders – for me it was clear that a start-up needs to heavily invest if it sees an opportunity. Screw security, savings or distribution of returns! This often means taking on a substantial amount of risk and not focusing on those things that would be dear to a prudent eCFO. The CEO was totally surprised to hear that from me and said “that goes against everything you told us before. You made us focus on liquidity, told us we needed 3 month working capital in the bank and were not allowed to spend any money on stuff you considered not absolutely essential.” This clearly showed me the danger of over emphasizing certain points. Just because I firmly believe that liquidity is the one and only important measure for a start-up does not mean that once the business is generating cash it should not be re-invested. It also does not mean that I would suggest that savings and reserves should always be the […]

Dienstag

28

August 2012

0

COMMENTS

Strategy – why do we even bother with all of this? (b)

Written by , Posted in Strategie

Balance sheet Your balance sheet – yes, you have seen it when the yearly accounts were prepared but it really did not matter to your start-up. For you the one and only key was liquidity in the beginning, followed by profitability but what now? Yes, those accounts become important eventually. What do I mean by that – well, once you have established your strategic goals you will need to optimize your balance sheet accordingly. If you are preparing for a sale, potential investors (and their highly-skilled forensic accountants) will look at your accounts. Are you planning to change your debt to equity ratio and work with more capital? Will a bank lend you money? Are you going to build / buy your next office or remain a humble tenant? There are a lot more questions to ask and you are now playing with the big boys. A Fortune 500 CFO will be very concerned with her balance sheet and watch movements in these accounts closely. As an eCFO of a start-up this is a new area for you and you should slowly get into it as your business develops. In summary a balance sheet can also teach you lots of […]

Sonntag

26

August 2012

0

COMMENTS

Strategy – why do we even bother with all of this? (a)

Written by , Posted in Strategie

So, why do we even bother with all of this? Initially, you need to make sure that your business performs well, does not run out of money and that financials analysis and data points support operational decisions. All of that you can do but if you are a serious eCFO this is probably not the stuff that makes you get out of bed every morning. What really should get you excited is building a healthy, growing and extremely successful venture.  Your operational measures will support that but more importantly you should be influencing the strategic development of your company – if you are not doing that you chances are you will never be more than a glorified accountant. Strategic decisions In order to make a strategic decision you will need a strategy. This may sound a little too simple, but ask some start-ups about their strategy and often you will find that they either do not have one or are unclear in what it is they are trying to achieve. How much time do you think an operationally involved management team has for strategic discussion, decisions and evaluations? From my personal experience: very, very little. Daily business and the demands […]