DIGITAL ENTREPRENEUR HAMBURG

eCFO Tips Archive

Donnerstag

26

Juni 2014

1

COMMENTS

Wie messe ich Erfolg im eCommerce?

Written by , Posted in Handel

Eine der Nebenwirkungen des immer ausgeprägteren Heinemann Kegels in der digitalen Wirtschaft ist der zunehmende Fokus auf Daten getriebene, analytische Methoden um in jedem Segment des Kegels erfolgreich zu sein. In dieser Woche habe ich mir einige E-Mail Marketing Tools genau angeschaut und durch meine Arbeit mit Facelift, Netshops oder auch Launchwerk bin ich vertraut mit Facebook Marketing, SEO/SEM, Shop Technologien und technischen Eigenschaften von Eigenentwicklungen. In jedem dieser Bereiche muss man mittlerweile 100% Experte sein, um auch nur mit dem Markt mit zu halten. Die Zeiten des informierten Generalisten sind auf jeden Fall vorbei. Wie steuert man aber denn nun eCommerce Modelle? Geschäftsführer und Controller können sich sehr leicht im Kennzahlendschungel des eCommerce verlaufen und sich zu sehr auf einen Kanal fokussieren. Vielleicht ist ihr Geschäftsmodell zur Zeit abhängig vom E-Mail Marketing und sie kennen viele Kennzahlen dort , doch eigentlich müssten sie gerade dann von diesem Marketing Kanal zu Facebook wechseln. Wie also behalte ich den Überblick?

Montag

2

September 2013

0

COMMENTS

Dienstag

30

Juli 2013

0

COMMENTS

Digital Capital – new accounting approach needed.

Written by , Posted in Allgemein

Here a true eCFO topic – accounting! Before you stop reading –  this is really important – so stay with me. I first picked up on the topic when I started working with our Facebook agency on their generic group concept.  By now we have over 1 million fans in general Facebook groups that we „rent“ out to clients in order to advertise to a specific target segment. I argued back and forth with our accountant that the capital we invested is in fact not a period expense in our P&L but that we are actually building a long-term asset that should show up on our balance sheet. I lost the argument but still know that I am right – just our accountings standards have not yet caught up with the „digital revolution“. Now McKinsey seems to agree – the consultancy published a new story that focuses on „digital capital“ (LINK) In their conclusion they highlight that even though accounting has not caught up – companies need to act now and explain to investors that they are building assets even if their balance sheet does not reflect it (yet). Capital allocation needs to be quickly adjusted in almost all industries […]

Dienstag

2

Oktober 2012

0

COMMENTS

eCFO Tips continued….

Written by , Posted in Allgemein

September & October 2012 eCFO Tips: Always do a beauty contest when it comes to selecting advisors/service providers. No matter how small you are, always have at least 3 potential advisors compete for business. You will learn a lot through these interviews and it will be time well spent. Make sure you also invite people from various background e.g. individuals, small, medium and large firms. eCFO Tips: Remember your consultants/advisors will only be as good as the information you share with them. You should regularly update your advisors and MOST IMPORTANTLY the people who do the actual work on a daily basis (junior staff) at least once every quarter. Invite them over to your company and give them a general update on how things are going. This will ensure that they will provide you with sufficient advice. It will also save you money since advice will generally be better and you will not need as long to bring them up to speed if an urgent matter arises. Throw in some nice food and drinks and I am sure your work will always end up on the top of the pile 😉 eCFO Tips: Pricing – often it is going to […]

Sonntag

26

August 2012

0

COMMENTS

eCFO Tips continued …

Written by , Posted in Allgemein

August 2012 eCFO Tips: Communication, communication, communication… when it comes to strategic decisions never assume that you know what each stakeholder wants. You will most likely approach a decision from a financial analysis perspective – most other (normal) people will not think that way – so make sure you talk to everyone and do not assume anything. Often you will be surprised – sometimes pleasantly and sometimes not so :). eCFO Tips: Do not be afraid to think about new things. If you are working in an innovative start-up there might be lots of balance sheet optimization questions that nobody has really thought about. Are facebook fans in generic groups that are rented out for advertising assets? Should the initial investment into these groups be on your balance sheet and depreciated over time? How do you value your investments in other start-ups? What happens with your old, cancelled projects? Make sure you have good advisors and get lots of support when tackling these questions. July 2012 eCFO Tips: Especially in a start-up environment do not get bogged down in the details. If you are looking to establish financial goals do not say EUR9,287 because your business plan spits out that number […]